Case Study: Peugeot 408 Media Launch – RM2.9M PR Value
See how the all-new Peugeot 408 launch revived the brand in Malaysia. Our strategy secured 193 media clippings and generated over RM2.9 million in PR value.
1/26/20261 min read
Objective
Establish the all-new PEUGEOT 408 as a flagship model to revive the PEUGEOT brand presence in Malaysia.
Highlight the innovative design and cutting-edge technology of the all-new PEUGEOT 408 to attract discerning customers looking for something beyond mainstream, that is yet sophisticated and modern.
Achievements:
As of 29 May 2024, the launch garnered 193 clippings, amounting to a PR value of RM2,977,142
The press release received notably positive reception, particularly from motoring media and variety of variety mainstream and lifestyle media.
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