Case Study: Hong Leong Bank’s Tech & DuitSmart PR Strategy

How Hong Leong Bank leverages technology and financial literacy to drive results. A look at the DuitSmart campaign which has generated RM1M+ in PR value annually since 2018.

1/26/20261 min read

Objective

  • To garner media publicity for Hong Leong Bank focusing on its technology to emphasise the development of financial capabilities in serving its clients across the five geographies.


Achievements:

  • Reached PR value of RM1 million every year since 2018

  • Launched HLB’s DuitSmart, a financial literacy campaign for Malaysians

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