Case Study: All-New Toyota Vios Launch – RM2.2M PR Value
See how the launch of the 4th Gen Toyota Vios dominated headlines. Our strategy secured 132 media clippings and generated over RM2.2 million in PR value.
1/26/20261 min read
Objective:
To create excitement and interest around the 4th generation All-New Toyota Vios and generate positive press coverage as well as highlight the technological advancements and innovation of the All-New Vios.
Creating an interest and excitement among potential buyers and ultimately leading to increased sales and market share.
Achievements:
A total of 132 news was generated in media titles like Berita Harian, Sinar harian, Siakap Keli, Kosmo, Business Today etc
Generated a total PR value of: RM2,221,020
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